Improving Life in the United States Essay Example | Topics and Well Written Essays - 750 words

Improving Life in the United States - Essay Example The present face of life in the U S, however, reflects the fading effects from repeated burns suffered by the political and economic structure of the country mostly from foreign policies of tariff, trade and international relationships. Continuous demonstrations of strive for political supremacy over different upcoming nations accounted for massive loss to the GDP of the country in the past few decades. Subsequent turns of two different political parties did little favor to the growth of the economy after the severe blow on its economic nerves with the issues like the Wall Street Collapse and the WTC attack. America, the uncrowned emperor of the world nations, has ever since spent a lot more on defense and anti-terrorist activities across the world and made the great efforts to take revenge on apparently poorer and weaker enemies. The resultant picture was the raise of a weakening crack in the strong walls of the country’s promised security of its own individuals for their wea lth and prosperous life. Long years of recession along with European financial crises paved way for debatable levels of inflation and massive unemployment concerns in the U S. Presently, even as the data from various international assessment agencies shows that the country is generally stable; improving life in the U S is a serious challenge before the nationals now. The growing trend of inflation relates to the rapid progress of distance between the rich and the remaining people in the country. Such a scenario is sure to bring home the bad impacts on per capita GDP, life expectancy, status of family and community life, gender ratio at the employment sector and many more. Apart from them, the cultural changes at international levels also add to the adversities at the moment. Therefore, a revival of the entire administrative aspects and political framework is necessary for the renaissance of the nation. When life in the US is seen as the core element for improvement, it should be vie wed from the national and individual angles. The country has to reframe a majority of its foreign policies in order to pacify the cultural and religious disparities at the grass-root level among people. For the US, targeted attacks on the grounds of counter-terrorism operations in different countries may be reduced for saving its amazingly huge proportions of military funding. As a result, the money could instead be used for the uplift of living standards of the poor Native American children and for the promotion of education and health care of its citizens. Smaller nations in the European and Asian continents continue to excel their capabilities of progressive efforts in market capitalization and foreign investment allocations for advancement in business. It is time for the U S to realize the need for new and centralized economic policies for the reimbursement of its faith in the global market. As constancy in investment-allotment ratio is the index of economic stability, the gover nment of the US should amend plans for attracting more foreign investors. Thus, the country can avoid rigid actions of immigration cut-shorts and imposition of political

Fast food Resturents in India Essay Example for Free

Fast food Resturents in India Essay 1. INTRODUCTION Globally, there is a growing demand for food away from home as a result of higher incomes, changes in consumption patterns, changes in household composition, and the time pressures created by dual-working families. The foodservice industry has become highly competitive as the number of foodservice outlets has increased to meet the demand. In order to succeed in such a competitive industry, restaurant operators need to understand the factors (and their relative importance) that influence restaurant patrons’ decision when selecting a restaurant This research investigates consumer choice using the consumer decision-making process as a framework and identifies the factors that influence the decisions of consumers in the upscale, ethnic segment of the foodservice industry. This chapter reviews the relevant literature about consumers and services, the consumer decision making process model, and previous studies in consumers’ restaurant selection behavior. Furthermore, the interrelationships between customer satisfaction, food quality, service quality and choice intentions are discussed. Lastly, the restaurant choice factors, dining occasion, and demographic characteristics are reviewed. 1.1 FASTFOOD Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away. 1.2 CUSTOMER CHOICE In microeconomics, the theory of consumer choice relates preferences (for the consumption of both goods and services). Preferences are the desires by each individual for the consumption of goods and services that translate into choices based on income or wealth for purchases of goods and services to be combined with the consumers time to define consumption activities. 1.3 FASTFOOD INDUSTRY The fast food industry is dominated by a handful of powerful corporations who are determined to aggressively drive production costs to the minimum. Low wages are a central part of this program. Because every dollar an employer has to pay in the form of wages is one less dollar in their pocket. The lower the wages, the better the profits. The companies that have applied this formula most successfully are McDonalds, Burger King and Yum (Pizza Hut, Taco Bell, KFC).Together these huge conglomerates dominate the industry, employing 3.7 million people worldwide; operating a combined total of 60,000 stores. 1.4 FASTFOOD RESTORENT IN INDORE Indore is famous city in a fast food industry. So many mnc’s and nation lavel corporation investing in the city. Indorins also like a fast food. That’s why many venture opened in indore like as:- 1.4.1 McDonald’s McDonald’s is the worlds largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. McDonalds primarily sells hamburgers, cheeseburgers, chicken, Frenchfries, breakfast items, softdrinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies and fruit. 1.4.2 Kentucky Fried Chicken (KFC) KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville, Kentucky, United States, which specializes in fried chicken. An American icon, it is the worlds second largest restaurant chain overall (as measured by sales) after McDonalds, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company which also owns Pizza Hut and Taco Bell. KFC was founded by Harland Sanders, who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders was one of the first people to see the potential of the restaurant franchising concept, with the first Kentucky Fried Chicken franchise opening in Utah in 1952. 1.4.3 Pizza Hut Pizza hut is the largest pizza Restaurant Company in the world. It has 12000 outlets in 90 countries employing more than 3 lakh people. The legacy of pizza hut began in 1958.In India there are not much outlets, out of 1086 countries India is one of them but only in 9 cities pizza hut has its outlets. Pizza Hut has an aggressive expansion plan for India. It intends to have 100 outlets by the end of 2004. Pizza Hut will consolidate its presence in cities where it already exists as an endeavor to create a major share of these profitable markets first before spreading to other markets. Further, all new outlets in India would be franchisee owned resulting from the smooth functioning of the existing stores which are all franchisee owned. Hence, the same arrangement will be followed in the future to ensure growth-oriented results. The data written below represent what Pizza hut is all about and gives a brief profile of the company. 1.4.4 Domino’s Pizza Jubilant Food Works Limited (the Company) is a Jubilant Bhartia Group Company, The Company was incorporated in 1995 and initiated operations in 1996, The Company got listed on the Indian bourses in February 2010, Mr, Shyam S, Bhartia, Mr, Hari S, Bhartia and Jubilant Enpro Private Ltd, are the Promoters of the Company. The Company its subsidiary operates Dominos Pizza brand with the exclusive rights for India, Nepal, Bangladesh and Sri Lanka, The Company is Indias largest and fastest growing food service company, with a network of 500+ Dominos Pizza stores Stores (as of 31st March, 2012) The Company is the market leader in the organized pizza market with a 54% market share (Euro monitor Report 2010) and 70% share in the pizza home delivery segment in India, The Company has strengthened its portfolio by entering into an agreement with Dunkin Donuts Franchising LLC, for developing the Dunkin Donuts brand and operating restaurants in India.

Psychology in American Beauty Essay -- Film Movies Papers

Psychology in American Beauty Have you ever seen a movie that just simply amazed you and almost disgusted you in a way. Well over this weekend my family and I decided to rent the movie American Beauty. This movie recently has won many awards for performances in acting and best role play. But that is not the reason we choose to watch American Beauty. We choose to rent this movie pending on the fact for me to write my final psychology paper on it. American Beauty struck me in very different ways some including feelings of disgust, truth and reality, but mainly it was filled with many social psychology terms. If you asked to pick a different movie to show and demonstrate the examples of certain psychology terms I don’t think I would have selected a better one. Some of the examples that I have decided to inform you about are ones such as love, discrimination, and social perception. But you will here plenty more about all the psychology factors and how this movie relates, also I provided other references such as the Internet and the dictionary. Well to begin she was very high in neuroticism, is a personal trait meaning an emotionally unstable person that people either learns from watching and observing from other people and is portrayed in the movie American Beauty. Lester’s wife is neurotic for a few reasons and the movie really shows a good example. She is so devoted to becoming successful that she dose not realize what is going on around her and starts to become distant. And when she dose not succeed she start to cry and beat herself up over it. Making her emotionally unstable. Her Attitude(a negative or hostile state of mind b : a cocky or arrogant manner ) towards Lester is also very negative. There are a few se... ... someone else’s house every day and we do not realize it. Also my parents were amazed at how the father may not have shown how much he really cared for his children and the same goes for the children’s aspect of the father but deep down inside there was plenty of love for each other just a lack of communication. I think this too happens in many American house holds , mine quite possibly being one of those families. To sum it all up this movie actually gave me a whole new outlook on life and family situations and I hope I was able to explain to you how the terms related from the movie and other references that I have chosen. I do plan to take another course in psychology next semester and hope that such projects as this one are assigned to me so I can further open my mind to things that I might have never even thought of watching or reading before it was assigned. Psychology in American Beauty Essay -- Film Movies Papers Psychology in American Beauty Have you ever seen a movie that just simply amazed you and almost disgusted you in a way. Well over this weekend my family and I decided to rent the movie American Beauty. This movie recently has won many awards for performances in acting and best role play. But that is not the reason we choose to watch American Beauty. We choose to rent this movie pending on the fact for me to write my final psychology paper on it. American Beauty struck me in very different ways some including feelings of disgust, truth and reality, but mainly it was filled with many social psychology terms. If you asked to pick a different movie to show and demonstrate the examples of certain psychology terms I don’t think I would have selected a better one. Some of the examples that I have decided to inform you about are ones such as love, discrimination, and social perception. But you will here plenty more about all the psychology factors and how this movie relates, also I provided other references such as the Internet and the dictionary. Well to begin she was very high in neuroticism, is a personal trait meaning an emotionally unstable person that people either learns from watching and observing from other people and is portrayed in the movie American Beauty. Lester’s wife is neurotic for a few reasons and the movie really shows a good example. She is so devoted to becoming successful that she dose not realize what is going on around her and starts to become distant. And when she dose not succeed she start to cry and beat herself up over it. Making her emotionally unstable. Her Attitude(a negative or hostile state of mind b : a cocky or arrogant manner ) towards Lester is also very negative. There are a few se... ... someone else’s house every day and we do not realize it. Also my parents were amazed at how the father may not have shown how much he really cared for his children and the same goes for the children’s aspect of the father but deep down inside there was plenty of love for each other just a lack of communication. I think this too happens in many American house holds , mine quite possibly being one of those families. To sum it all up this movie actually gave me a whole new outlook on life and family situations and I hope I was able to explain to you how the terms related from the movie and other references that I have chosen. I do plan to take another course in psychology next semester and hope that such projects as this one are assigned to me so I can further open my mind to things that I might have never even thought of watching or reading before it was assigned.

Barangay profiling system Essay

1.1 Introduction The findings of the study will contribute to our understanding of urbanization, local governance and the consequences of migration at the macro level in Barangay Upper Calarian. It will help policy makers (local government units) identify areas where urbanization mechanism can contribute positively to the development of the said barangay. Moreover, program implementers and service providers will also learn from the lessons gathered on urbanization and local governance. At the local level, existing programs can further be improved. One of the exciting ways in which the computer service is in the field of information retrieval and operations – the search for facts which, together with the operations done on it, are stored in a central storage area. Computer – based information retrieval operates through the use of software that can offer information services for an institution. An information service provides a way to electronically access, retrieve, and transmit the needed information. Statement of the Problem The Local Government Units of Zamboanga have long been with computers to be used in operations such as transactions, records and other businesses. That is, through computer technology. But up to now, those computers had not been used to their fullest capabilities. Barangay offices still rely on manual labor not on the machines as their frontline of service and operations. Some things are neglected. One, Standard Operating Procedures are not followed. Anyone can have his clearance signed or business permit released even if the authorized person to approve it, for example the Barangay Captain, is not present. The office has at least signed blank clearances and/ or permits in this case. Thus, the reliability of such can be questioned. Two, it’s because all of the facts and information on the barangay is kept on papers, the should – be manifestation of the maximized usage of computer is not attained and therefore causes the slow retrieval of information and transactions. And lastly, hard copies of the files, transactions held and other matters require a large file cabinet to hold them which in many case, is a case of an unorganized file management system. Significance of the Study A Computer Information Service represents a giant leap in computerized system of barangay transactions and records handling. They can provide up-to-the information with relatively little effort on the part of the user and put a huge amount of information within easy, convenient and comfortable reach. Not mentioning the security and integrity of the transactions and of the documents it also provides. This study aims to present possible solution to the problems stated and to enhance the quality of service a barangay office offers to its clients. Furthermore, this serves as an awakening factor for all government offices, from highest to lowest levels, to be in line with the government’s view of globalization and competitiveness in today’s Information Age.

crime in IT essays

crime in IT essays Ethics in the Age of Information The information age is the age we live in today, and with the information age comes an age of ethics. When we deal with the new technologies introduced every day, we need to decide what we must consider ethical and unethical. We must consider all factors so that the use of the information readily available to many persons is not abused. "Information technology will be the most fundamental area of ethical concern for business in the next decade" (Houston 2). The most widely used tool of the information age is the computer, whether it be a PC or a network of computer systems. As we enter the information age the newness and power of information technologies tests the ethics of the average person, not just the criminal and causes thousands of computer crimes to be committed daily. The most common computer crime committed daily, some aware and many not, is the illegal sharing of computer software. Software is any of the programs used in operating a digital computer, as input and output programs, as defined by Funk and Wagnalls Standard Desk Dictionary. When you purchase computer software, you purchase it with the understanding that it will be for use on a single computer, once installed on that system, it is not to be loaded on any other computer. However many people are not aware of this understanding, and many load a program on a couple of computers or on a whole network of computer systems not aware that they are committing a crime. Even though you probably will not be prosecuted for loading a program on a friends computer, this is where your ethics come in. Do you consider anything when you share a program with others? If not then consider the programmers of the software who are denied compensation for their developments every time you distribute a piece of software. "Why is it that people who wouldn't think ofstealing pack of gum will copy a $500 piece of software" (Houston 3)? A popular form off illega...

Free Essays on Networks

Networking is one of the most significant steps in the electronic evolution since the invention of the PC. A computer network is a group of connected computers that allow the sharing of information and peripherals. The most basic network is made up of two computers connected by some kind of cable in order to exchange information more quickly and efficiently. A standalone computer is very useful to many businesses, but without a network, those businesses would have to spend twice the amount of money on computerization than they would have to by implementing a network. A network allows many computers to share peripheral devices such as printers and facsimile machines. The two primary benefits of computer networks are sharing of devices and data. There are two basic types of networks: peer-to-peer and server-based. On a peer-to-peer network, any computer can act as a server to share resources with other machines and as a client to access these resources. On the other hand, server-based networks require a server computer whose job is to respond to requests for services or resources from clients elsewhere on the network. Server-based networks are used in most organizations today. There is an advantage to server-based networks such that it centralizes user accounts and eases maintenance with less need for administration. There are some disadvantages as well. Two of the largest and most common disadvantages are server failure and initial start up cost. When the server fails, the whole system is considered useless until the server is fixed. Ser vers can also be very expensive, ranging from $5000.00 to $150,000.00. Also, in order to cut down on server failure, special-purpose server software, hardware and expert staff is required. This will increase cost, but in the long run networks have proven to be very profitable by cutting down on day-to-day office expenditures. Before a server can be incorporated into a business, a networ... Free Essays on Networks Free Essays on Networks Networking is one of the most significant steps in the electronic evolution since the invention of the PC. A computer network is a group of connected computers that allow the sharing of information and peripherals. The most basic network is made up of two computers connected by some kind of cable in order to exchange information more quickly and efficiently. A standalone computer is very useful to many businesses, but without a network, those businesses would have to spend twice the amount of money on computerization than they would have to by implementing a network. A network allows many computers to share peripheral devices such as printers and facsimile machines. The two primary benefits of computer networks are sharing of devices and data. There are two basic types of networks: peer-to-peer and server-based. On a peer-to-peer network, any computer can act as a server to share resources with other machines and as a client to access these resources. On the other hand, server-based networks require a server computer whose job is to respond to requests for services or resources from clients elsewhere on the network. Server-based networks are used in most organizations today. There is an advantage to server-based networks such that it centralizes user accounts and eases maintenance with less need for administration. There are some disadvantages as well. Two of the largest and most common disadvantages are server failure and initial start up cost. When the server fails, the whole system is considered useless until the server is fixed. Ser vers can also be very expensive, ranging from $5000.00 to $150,000.00. Also, in order to cut down on server failure, special-purpose server software, hardware and expert staff is required. This will increase cost, but in the long run networks have proven to be very profitable by cutting down on day-to-day office expenditures. Before a server can be incorporated into a business, a networ...

SAT Scoring Error Get Someone Elses Scores By Mistake

SAT Scoring Error Get Someone Else's Scores By Mistake SAT / ACT Prep Online Guides and Tips Did you get your SAT scores back and were surprised by how low they were?Do you think that you may have gotten someone else’s scores by mistake or that there was another scoring error? SAT scoring mistakesare rare, but they do happen. This guide will go over the steps you need to take in order to verify your scores, as well as what you should do to improve your score on future SATs if there was no scoring error. Did the College Board Make an SAT Mistake? It’s very rare for the College Board, the organizationthat designs and distributes the SAT, to make a mistake, but it does happen.One recent example occurred in June 2016, when the College Board incorrectly printed the amount of time students had on a certain section of the SAT, resulting in a lot of stress and anxiety for test takers.In 2006, about 4,000 students received incorrectly low scoreson their SAT because of problems with the scanning of their answer sheets. So the College Board does make mistakes. However, it's important to know that these mistakes are very rare. The vast majority of students who take the SAT have a problem-free experience, both during the test and when receiving their scores.Before you begin the process of verifying your scores, you should be aware that it is very unlikely your test was scored incorrectly. The most likely scenario is that you simply didn’t do as well on the SAT as you expected to.This can be disappointing to hear, and you may wish this were a world where the College Board descends from the heavens and tells you that there's been a big mistake, and that you really scored 400 points higher than originally reported. However, at some point you do have to overcome denial and focus on improving your scores for future exams. It's also important to remember that, if there was a mistake, fixing it may not always raise your scores. Sometimes, correcting a scoring error will lower your SAT score, and there is no way to undo this, as all adjusted scores are final. Potential Causes of SAT Scoring Errors There are multiple reasons a test may have been scored incorrectly. Below are some of the most common causes of scoring errors. Errors Caused by the College Board Sending a test taker the wrong score report. Incorrectly printing a question or section time on a test booklet. Problems with scanning answer sheets or essays. Errors Caused by the Test Taker Filling answers in for the wrong section. Filling in the wrong test identifying code. Writing the essay with pen instead of pencil. Incorrectly filling in answer bubbles (e.g. not filling the bubble in all the way, not shading dark enough, etc.). (Josh Davis/Flickr) How to Learn If There Was a Scoring Error There are a couple of actions you can take to determine whether your score is really the result of an error. Review Your Free Score Report Before taking any action, you should carefully review your official score report, which you will receive about five weeks after you take the SAT.On your score report, you can see how many questions you answered correctly, how many you answered incorrectly, and how many questions you didn’t answer at all.It also allows you to see a copy of your essay. Your score report also breaks down your results based on SAT section, question type, and question difficulty.Check over these numbers and see if there is anything unusual about them. For example, does your score report state that you omitted four answers when you are certain you didn’t skip any questions?If you believe there is a mistake with your score report, proceed to the next step. Request Student Answer Verification If you believe your SAT scores are incorrect, College Board offers two student verification services, although only one is available for each test. Even if you don't suspect that your exam was graded incorrectly, these services can be very helpful for future studying because they can help you identify the specific areas where you need to improve. You can order these services when you register for the SAT or up to five months after you take the test.If you are ordering after you registered for the SAT, you can order online by visiting MySAT and selecting â€Å"Order Verification† under â€Å"My Scores.† You can also order byphone or via post. 1. Question and Answer Service This service is available for May test-takers worldwide and October and January test-takers in the US and Canada.If you order the Question and Answer Service, you will receive: A booklet containing the SAT questions from the exam, as well as your answers to each of the questions. The test answer key. Information for each question that states what subject the question is asking about and how difficult the question is. Question and Answer Service costs $18.00 (if you didn’t have a fee waiver), and materials will be mailed 6-8 weeks after the exam. 2. Student Answer Service This service is available for all other test dates that don't offer Question and Answer Service. If you order this service you'llreceive a computer generated report containing: Which question numbers you answered correctly, which you answered incorrectly, and which questions you didn’t answer. Information about the type of test questions and level of difficulty for each question. This information is more in-depth than your free score report because it tells you for each question if you got it right, wrong, or left it blank. However, unlike the Question and Answer Service, the actual test questions and answers are not included.Student Answer Service costs $13.50 (if you didn’t have a fee waiver), and materials will be mailed 6-8 weeks after the exam. If, after ordering a verification service, you still believe your SAT scores are incorrect, you can also request hand-scoring. Request Hand Scoring The final option you have is to request hand scoring of your exam. Hand scoring is the most rigorous score verification service that College Board offers, and ifyou order it, your entire multiple-choice answer sheet and/or your essay will be manually reviewed. You can request hand scoring if, after ordering student answer verification, you still believe your exam was graded incorrectly. In most cases you'll want to order student answer verification before hand scoring because student answer verification is cheaper and can give you a lot of useful information that, in most cases, convinces you that your test was graded properly.However, you can also order hand scoring without ordering student answer verification firstif you think there is an issue that will be solved by hand scoring. It's also important to note that, if you order hand scoring, you will be unable to order student answer verification services afterward if you hadn't already ordered them. Reasons to request hand scoring before student answer verification: You think you wrote your essay with pen instead of pencil. Your essay isn’t visible on your free score report. You think you bubbled youranswers in on the wrong section. You think youused the wrong test identifying code. You can request hand scoring for your multiple choice answers, your essay, or both. Having your multiple choice answers and your essay hand scored each cost $55, or $27.50 each if you had a fee waiver. Hand Scoring for Multiple-Choice Questions If you want to have your multiple-choice answers hand scored, your entire answer sheet will be reviewed; you cannot request hand scoring for only certain sections of the test.If the person hand scoring your exam finds that you marked your answers correctly, but there was a mistake in the scanning or scoring process, then your hand scoring fee will be refunded, and your score will be updated. If it’s found that you made an â€Å"obvious error† on your answer sheet, such as filling answers in on the wrong section or using the wrong test identifying code, then your score will be updated, but your hand scoring fee will not be refunded. If it’s found that you did not follow instructions for filling in answers (for example, you didn’t completely fill in answer bubbles or filled in multiple circles in a single row/column), your score will not be changed, and you will not be refunded the hand scoring fee. Hand Scoring for the Essay If you request hand scoring of your essay, be aware that your essay will NOT be reread.Hand scoring of your essay only includes determining whether there was an error in the scanning or processing of the essay scores assigned by the two graders who read your essay. If an error is found, your score will be adjusted and you will be refunded your hand scoring fee. If you wrote your essay in pen, it may not have scanned properly. You can check this by looking at your free online score report, where a scanned copy of your essay is visible. If the essay is unreadable or appears blank, you may want to request that it be hand scored.If you wrote your essay in pen, you will not have your hand scoring fee refunded, even if your essay score changes. Considerations to Keep in Mind if You Request Hand Scoring Hand scoring can be requested up to five months after taking the SAT.You can request it by completing and mailing a Request for SAT Score Verification form. If you have any information that you think would be helpful (such as if you know you wrote your essay in pen or think you used the wrong test identifying code), report it to the College Board's Customer Serviceat the same time you submit the form. If you order hand scoring, you will be mailed a letter confirming the results of your multiple-choice or essay hand score verification within five weeks after your request and payment are received. If you order hand score verification, you will no longer be able to see your free online score report and you will no longer have access to the Student Answer Service or Question-and-Answer Service.Hand scored reports can only be requested once per test, and once they are completed, they are final and cannot be appealed or reordered. After going through the above steps, you will know whether or not College Board made an error while grading or sending your scores. What if there was no mistake, and that really is the score you got? Read on to find out what to do. Don't despair if there wasn't a grading error. There are ways to raise your score! What to Do If There Wasn't a Scoring Error First of all, don’t feel like it is the end of the world if your SAT score is lower than you thought it would be. Your standardized test scores are only one component of your college applications, and you likely have time to retake the SAT and aim for a higher score. The College Board also offers a service called Score Choice that allows you to choose which SAT scores you send to schools. As long as the schools you’re applying to don’t require you to send all your SAT scores (and we have a complete list of schools that require all SAT scores sent), then a low SAT score will not affect your application if you retake the SAT and receive a higher score. It is also normal for your SAT scores to fluctuate a bit. Drops in score of up to 150 points are normal and can occur just due to chance. This is especially true if you had a high score (680+) on previous SAT sections. Check out our guide to learn more about changes in SAT scoresand what a normal drop is and isn’t. Read on to learn strategies to help improve your scores on future SATs. How to Improve Your SAT Score Identify and Focus on Your Weak Areas Take some time to look over your score report. It has a lot of useful information, including how many questions you got wrong in each section as well as how well you did on specific subject areas within those sections.For example, you’ll be able to see not only how well you did on the Math section, but how well you did in different subjects such as Algebra and Geometry. If you ordered one of the student answer verification services, you should review those materials as well to get more information. Make note of the areas where you answered the most questions incorrectly and focus on them for your future studying.How can you improve a low section score? Check out these section guides: SAT Critical Reading The Ultimate Guide for SAT Reading The 4 SAT Reading Strategies You Must Use SAT Math The Complete Guide to Fractions and Ratios The Critical SAT Math Strategy You Must Know SAT Writing The Complete Guide for SAT Writing The Top7 SAT Writing Tips to Boost Your Score Practice, Practice, Practice Don’t be under-prepared for your next try at the SAT! Even though you’ve already taken the test before, you’ll still need to study and practice for the next time.A great way to do this is to take complete, strictly timed practice tests.Doing so will help you track your progress over time and help you identify where you are improving and where you still need to practice. We have links to multiple official SAT practice tests. Taking complete practice SATs will also give you a more accurate estimate of what your score will be on a real SAT than taking one section at a time would.Review your results for these practice tests carefully so you learn what mistakes you made and how to avoid making them again in the future. Consider Hiring a Tutor or Taking a Prep Course Sometimes, having a study plan developed by someone else is the best way to effectively target your weak areas and raise your score.There are a lot of great tutors and prep courses.Read our guide on finding the best tutor for you. Be Ready for Test Day Simple logistics can be enough to have a significant impact on your test scores.On test day, make sure you are confident and prepared so you don’t let any outside circumstances affect your scores. Get enough sleep the night before the exam, bring a snack with you on test day, and know how to get to your test center. Having these things set will help you focus all your concentration on the test.Also, make sure you give yourself enough time before retaking the SAT. Around two-fourmonths is recommended so that you have enough time to practice and improve. Are you prepared? Summary It’s very rare for the College Board to send incorrect SAT scores, but it does happen. If you are surprised by how low your SAT scores are, there is a process you can go through to get your scores verified, but be aware that they are most likely correct. To verify your scores, order a Student Answer Verification service. If you are still not confident that your scores are correct, you can also request hand scoring of your multiple choice questions and essay. There is a fee for each of these services, and they must be requested within five months of taking the test. If there was no scoring error, there are multiple ways you can improve your score, including analyzing your score reports, taking practice tests, and using a tutor or prep program. You can find more information about SAT score verification on the College Board's website. What's Next? Are you interested in a test prep program? PrepScholar has the industry's leading SAT and ACT prep program.Built byHarvard grads and full scorers, the programlearns your strengths and weaknessesthrough advanced statistics, then customizes your prep program to you so you get the most effective prep possible. Try a 5-day risk-free trial for theSATor ACT today! Also, check out our ultimate study guide to SAT prep. Covering every section of the SAT, this guide combines our best SAT study materials on one page. Disappointed with your scores? Want to improve your SAT score by 160 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. 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Organic Synthesis Sterine, (S)-Phenyl-1-Propanol and 1, Assignment

Organic Synthesis Sterine, (S)-Phenyl-1-Propanol and 1, 4-Dyhydrobenzoic Acid - Assignment Example Synthesis of organic compounds takes two forms; total or methodology. In total synthesis a whole organic compound is formed from naturally available substances. It involves many procedures until a complete compound is constructed. In the process, a variety of compounds are formed which are called intermediates. Alternatively, methodology approach put more emphasis on the process that gives good yield. Therefore, The reactions are manipulated to meet quality checks.(S)-Phenyl-1-propanol is a liquid whose boiling point and density is 94.5oC and 0.99g/cm3 respectively. It is viscous and mixes with organic solvents like benzene and toluene but does not dissolve in water. It is mostly used to transfer heat in thermal systems. On safety front, the substance is not classified as dangerous, however, it can cause harmful effects when swallowed or come into contacts with parts of the body like eyes and skin. One of the methods of preparing it is reacting benzeldehyde with diethylzinc and (Dime thylamino)isoborneol. DAIB is strong electron oxidant used in many chemical reactions. 1, 4-dihydrobenzoic acid is formed through reduction of benzoic acid in sodium dissolved in ammonia by a process called birch reaction. Generally, when benzene having an electron donating substituent are reduced, 1,4-dihydro compounds are formed.Styrene or vinyl benzene is a colourleess viscous liquid that is highly volatile. It is also a monomer used to produce polystyrene which has wide applications in plastic packaging.

Submit a marketing report for BURBERRY. For a colleague who has just Essay

Submit a marketing report for BURBERRY. For a colleague who has just been promoted into the position of Marketing Manager within - Essay Example It was established by Tomas Burberry in 1856 as a luxury fashion house. Burberry is in the business of manufacturing clothing, fashion accessories and fragrances. Burberry has turned into an iconic brand by continuously reinventing itself as an exclusive luxury garments line. Burberry has four sub brands under the name- Burberry Brit, Burberry, London, Burberry Prorsum and Burberry Sport. It also has two regional brands namely Burberry Blue label and Burberry Black Label. Burberry is established as a high end, gentlemanly and classic fashion house. Performance The category of women’s wear accounts for 28.6% of the total revenue of the brand followed by the accessories. The introduction of digital marketing increased the sales of the company by 24% across the globe. 64% of the total revenue is generated from its Retail segment which includes more than 174 stores across the world. 29% of the revenue is generated from the wholesale channel and 7% revenue is generated from licensi ng. General Definition of Marketing Marketing is defined as the management process used to identify, anticipate and satisfy the requirements of the customers thereby generating revenues for the business (Brannon, 1998, p.14). Marketing involves all the aspects of pricing, selling, advertising and brand building. Marketing Burberry markets its product range to the target market through three channels: Retail, wholesale and licensing. Burberry sources and markets its apparel and accessories worldwide with huge markets in America, Spain and Asia pacific which brings around 90% of the revenue. The customers are the young millennial group of people who are loyal towards the British luxury brand. Marketing Environment The PEST Analysis of Burberry is done to analyze the macro environmental factors influencing the business. Political: Burberry should pay critical attention to the taxation policies and trade regulations when marketing their product lines outside Europe. The company sources its materials from Europe and thus is not affected by the Yuan-Dollar pegging. Economic: Burberry needs to closely monitor the inflation rates because changes in inflation rate directly impacts on the buying capacity. Social: To invest in the low penetrated markets, Burberry needs to explore the cultural factors in the potential markets (Doyle, 2006, p.15). The brand is established as highly British authentic brand suitable for the European culture. Technological: Burberry has to adopt the new innovative technologies dominating the market like social media marketing and electronic commerce. Burberry was the first luxury fashion house to launch a 3D fashion show. Environmental: Burberry has taken care of proper disposal of manufacturing waste in keeping with the environmental protection laws. The company also uses the recycling technology to benefit the environment. Legal: Burberry tries to be compliant with the legal laws though it faces a continuous problem of counterfeit products which infringes its trademarks. Techniques A SWOT analysis of the company is done to evaluate the internal and external factors affecting the business and its marketing strategies (Kotler, 2008, p.46). Strengths: The strengths of the brand include Strong celebrity endorsements to enhance the brand value. High desirability caused by high price points. A very strong brand reputation. The unique check pattern which is distinctly

The Raise interactive scenario Essay Example | Topics and Well Written Essays - 250 words

The Raise interactive scenario - Essay Example In Tanzania in the areas of Mererani, children are subjected to deplorable conditions of mining, while they ought to be in schools or other places. A child is supposed to go through childhood and enjoy the happenings that happen in that stage. It does not help matters that poverty and the rare of occurrence of gem could be coincidental in Mererani (Sanga, 2007). Thus, the children in this place are subjected to work at that early stage and point in their life. It beats logic to note that as much as this place and area is a lucrative zone of close to thirty million dollars, a sizeable proportion of the population still live under poverty. It is needless to stress that the children who work in this sites also constitute part of the poor population (Goodman & Barnes, 2011). Thus, it would be more beneficial to them and the future of the society if they were involved in other alternative activities such as pursuing education. Subsequently, the risk and the deplorable work conditions in the mines do not make matters any easy for the children. Firstly, the children do not have any skill or expertise on how to act or behave when they are down deep in the mines (Schroeder, 2010). Thus, they are exposed to dangers of losing the prospects of a better life ahead of them, if they do not succumb to the dangers of the mines. Conclusively, there are other options that could be pursued to relieve these children off their predicament as articulated above. Sanga, S. P. (2007). The Role of Poor Governance in the Tanzanite-Al Qaeda Link Controversy, and Policy Options for Tanzania Enabling it to Escape from ‘Curses’ in the Mining Industry. One Society Institute.[Online] Available at: www. policy. hu/document/200808/sebastian. sanga. pdf&letoltes,

Governments Should Not Run Businesses But Only Provide Regulatory Essay

Governments Should Not Run Businesses But Only Provide Regulatory Framework For The Business - Essay Example These ideologies positioned themselves towards left, right or center way of political thinking. Several combinations of the political and economic ideologies have taken shape with a proper mixture of what was believed to be ideal at that particular point of time. These combinations took the form of Elitism, Pluralism and Corporatism, the purpose of these theories being to define and describe the relationship between Government, Business and Society. These theories, concepts and ideologies had also given rise to certain economic terms explaining the relationship between government and business, which are important and need an understanding to pursue our further discussions on this paper. They are: Classical Economics - implying a minimal role for the government with greater independence for the business to act and interact on its own with the forces of demand and supply to bring in equilibrium of the economy. Keynesian Theory of Economics - advocating a higher rate of interaction by the government on the market forces at a macroeconomic level, so that the advantages of such interaction can be possessed by the business. According to this theory no equilibrium of the economy will be brought by, without the interaction of an external force like that of the government. Neo Classical Economics - identified the inefficiency the Keynesian theory to recognize the importance of economic infrastructural inputs like transport, ports, education, competitive market etc., which are vital micro economic factors to be considered for the wellbeing of the society. Any inefficiency creeping into these sectors because of the intervention of the government would result in the weakness of the total economy of the nation concerned. "The framework of neoclassical economics is easily summarized. Buyers attempt to maximize their gains from getting goods, and they do this by increasing their purchases of a good until what they gain from an extra unit is just balanced by what they have to give up to obtain it. In this way they maximize "utility"-the satisfaction associated with the consumption of goods and services" - (Roy Weintraub 1985 pp1) Although these principles provide different degrees of governmental interference in the businesses, to determine exactly the role of the government in bringing about the discipline into the business would be rather difficult and would depend upon the infrastructural and natural resources in reserve for the country. This paper attempts to bring about a comprehensive answer to the question, whether the government should extend its presence more into the various businesses or limit its role to a mere regulatory body so that it oversees that the business run smoothly and achieve the goals for which they had been established. The analysis of the answer to this question is being carried out by a review of arguments against the government owning businesses and also a review of the regulations by the government on the conduct of the businesses. 2.0 WHAT ARE THE GOVERNMENT BUSINESS ENTERPRISES AND THEIR ROLE IN BUSINESS PROMOTION: The Government Business Enterprises can be defined as" agencies and organisations which are established by government- usually

Deployment of windows 7 in an Enterprise Environment Term Paper - 1

Deployment of windows 7 in an Enterprise Environment - Term Paper Example In order to install windows 7 in a corporate network environment, custom image creation is required. Likewise, the image creation process incorporates seven key steps. However, custom image creation requires two workstations for a successful image creation process. Workstation 1 is named as ‘Technician workstation† and workstation 2 is named as â€Å"Reference workstation†. The technician workstation is utilized to implement tools and reference workstation assist to customize image (Building a standard image of windows 7: Systematic guide). Figure 1.1 illustrates columns for activities on each workstation (Building a standard image of windows 7: Step-by-step guide): The Windows Automated Installation kit provides the access of tools that are required to build custom image of Windows 7. Most importantly, it provides the access of an essential tool Image X, which will capture the image from the reference workstation along with the required files to build a startup disk for Windows. Moreover, the Windows automated installation kit can be downloaded from Microsoft download center. The extension of the image will be with the International Standard Organization i.e. ‘.iso’. The file named as ‘KB3AIK_EN.iso’ is associated with ‘.iso’ extension will be copied to a DVD or a virtual drive. However, no software is required for burning the file as Windows 7 has the capability to copy or burn ISO extension files to DVD’s (Building a standard image of windows 7: Step-by-step guide ). Bootable UFD can be utilized to boot the reference workstation in order to capture an image of the hard drive after the installation and customization of Windows 7. As windows pre installation environment does not possess Image X, a step is added to copy the file named as Image.exe from the folder of AIK installation to the source files of windows pre installation environment before creating ISO file of Windows pre installation environment (Building a

Governments Should Not Run Businesses But Only Provide Regulatory Essay

Governments Should Not Run Businesses But Only Provide Regulatory Framework For The Business - Essay Example These ideologies positioned themselves towards left, right or center way of political thinking. Several combinations of the political and economic ideologies have taken shape with a proper mixture of what was believed to be ideal at that particular point of time. These combinations took the form of Elitism, Pluralism and Corporatism, the purpose of these theories being to define and describe the relationship between Government, Business and Society. These theories, concepts and ideologies had also given rise to certain economic terms explaining the relationship between government and business, which are important and need an understanding to pursue our further discussions on this paper. They are: Classical Economics - implying a minimal role for the government with greater independence for the business to act and interact on its own with the forces of demand and supply to bring in equilibrium of the economy. Keynesian Theory of Economics - advocating a higher rate of interaction by the government on the market forces at a macroeconomic level, so that the advantages of such interaction can be possessed by the business. According to this theory no equilibrium of the economy will be brought by, without the interaction of an external force like that of the government. Neo Classical Economics - identified the inefficiency the Keynesian theory to recognize the importance of economic infrastructural inputs like transport, ports, education, competitive market etc., which are vital micro economic factors to be considered for the wellbeing of the society. Any inefficiency creeping into these sectors because of the intervention of the government would result in the weakness of the total economy of the nation concerned. "The framework of neoclassical economics is easily summarized. Buyers attempt to maximize their gains from getting goods, and they do this by increasing their purchases of a good until what they gain from an extra unit is just balanced by what they have to give up to obtain it. In this way they maximize "utility"-the satisfaction associated with the consumption of goods and services" - (Roy Weintraub 1985 pp1) Although these principles provide different degrees of governmental interference in the businesses, to determine exactly the role of the government in bringing about the discipline into the business would be rather difficult and would depend upon the infrastructural and natural resources in reserve for the country. This paper attempts to bring about a comprehensive answer to the question, whether the government should extend its presence more into the various businesses or limit its role to a mere regulatory body so that it oversees that the business run smoothly and achieve the goals for which they had been established. The analysis of the answer to this question is being carried out by a review of arguments against the government owning businesses and also a review of the regulations by the government on the conduct of the businesses. 2.0 WHAT ARE THE GOVERNMENT BUSINESS ENTERPRISES AND THEIR ROLE IN BUSINESS PROMOTION: The Government Business Enterprises can be defined as" agencies and organisations which are established by government- usually

Problem of Drugs Usage in School Research Paper

Problem of Drugs Usage in School - Research Paper Example For a period of 8-9 months every year, children spend their time at school five days every week, around 6-7 hours daily. School therefore gives children the opportunity to be away from their parents/guardians. It also gives the younger children a time where they can try being like the cooler children more and more. This opportunity to appear cooler, more mature and older in older teens’ eyes makes many pre-teens and teens trying and abusing alcohol and drugs. The children also believe that this is a time when their parents/guardians are not watching over their shoulder what these children are up to. Some time ago being at school was concentrate on education but that focus is many a times being directed to the social atmosphere that a child can acquire while at school. Most children, especially teenagers, do not believe when told that they possess all the qualities that the adults they live with see in them. Most do not accept as true the fact that they possess the skills to be anything in life. They may therefore resort to drugs and alcohol abuse in order to do away with many of the expectations and pressures they believe are there – most teens report having the knowledge of how to use drugs during school hours while others report having the knowledge of where they could obtain them. Rather than using bathroom breaks, hall passes, and lunch time for their name sake, some school children spend this time popping a few pills, taking a few drags or having a few drinks. Considering the fact that high school and college life is among the most stressful of all periods in the life of a person, school children maintain that taking away their capability of blowing off steam is even more harmful compared to the drinking-caused activities. School children get pissed off when someone denies them the right to have fun. It is similar to taking some people's purpose in life away. Thinking that this is the only thing that people do is very sad. However, that is what is important to them and they are ready tight for it (Teendrugabuse.us, 3). Reports from the Partnership for a Drug Free America indicate that according to a national study, 73 percent of teens testify that the major reason as to why they use drugs is to deal with school pressure. This is a vast discrepancy with the only 7 percent of parents holding the view that their children may make use of drugs to cope with stress (Selectown.com, 2). Nyhan notes that although signs announcing drug-free zones ma y ring middle schools and high schools a national report revealed that more school children are coming across booze, blunts, pills and other illegal drugs in their playfields, lockers, classrooms and bathrooms. According to a report by the National Center on Addiction and Substance Abuse of Columbia University, the percentage of children who attend middle schools where drugs are used, sold or stored jumped 63% from the year 2002, and rose 39% at high schools. Put differently, 80% percent of high school children said that they witnessed students who were using, possessing, dealing, drunk, or under illegal drugs’ influence. In actual fact people in the modern society do not care about school laws or rules and drug use among students is pretty much common (1-4). The school environment has become a haven for drug dealers to deal and sell drugs to children,

Factors to consider when designing a web site Essay Example for Free

Factors to consider when designing a web site Essay Due to the high rate of competition and technology advance, any website creating company aims at giving its costumers a product they will enjoy using. Lafleur trading company a website developing company is not left behind i doing so. In their quest to satisfy their customers they needed to upgrade their way of developing website. To enable them do this lafleur reflected on factors to consider when designing a website. To start with, the company realised they need to find out if they are designing a particular website who was their immediate users, what they would expect to find in that particular web site and the easiness of getting what they want. This will be determined by the interphase of the website that is what colours to use, how easy is it to navigate between lafleur website and any related website that might contain contact information about a product advertised in their website (Vu Proctor, 2011). Designing a unique product is an important point to consider. In order to get attention of many audience give them a different product than what they are used to but one that serves the purpose better than the previous one. This can be achieved by use of different colours but attractive ones ( a page should not contain more than three colours) use of graphics and relevant pictures of what you are advertising also will make the web site more user friendly The most important point to put inconsideration is to test your website for errors. Website should be consistent to use and error prone. Contact information pertaining the website should provided so that customers are able to access online information when they so require. Lastly feedback methods to get customers views should be put in place to get customers potion about websites designed by Lafleur Company. Reference Vu, K.-P. L., Proctor, R. W. (2011). Handbook of human factors in Web design. Boca Raton: CRC Press Source document

Scotch whisky research institute

Scotch whisky research institute INDUSTRIAL CASE STUDY REPORT SCOTCH WHISKY RESEARCH INSTITUTE (SWRI) INTRODUCTION The Scotch Whisky Research Institute (SWRI) is a registered company in Scotland which serves the needs of distillery companies in Scotland and also worldwide. It is situated in the Robertson Trust building of Heriot Watt Universitys north research avenue campus at Riccorton, Edinburgh. It is a much focussed research organisation which helps various companies associated with it in Whisky research. It carries out research right from raw material to bottling of whisky, which includes every step in the manufacturing process. It was started by some Scotch whisky companies in 1979 with a common interest to carry out research based on the Scotch whisky. Primarily it was started by Jim Gray, Eric Dewar and Jim Swan. Scotch whisky has its unique reputation worldwide, basically due to its quality and flavour. But there was a lot to know about the manufacturing process, chemical/biological conversions taking place in the process. Whisky companies at that time recognised the need of enough research to be done in this area and also on identifying the flavours of whisky, and this is the reason why they required a common platform and hence established SWRI. It is a charity registered in Scotland which does research only for the benefits of the distillery industries. At SWRI, a wheel named Pentland Wheel was developed which is basically used to describe various flavour and aroma of whisky in a descriptive manner. Today all the Scotch whisky companies protect their unique identity in the market by producing the exact typical flavour which the customer likes. Hence flavour plays an important role for a whisky to sustain the competition in the market. This institutes main aim is to preserve the good wheel of Scotch whisky by developing techniques to identify the originality of whisky to be called as a scotch whisky, thus eliminating the imitating spirit products in the market which may affect the entire Scotch whisky industry. BUSINESS ASPECTS Scotch Whisky Research Institute (SWRI) is a UKAS 1960 accredited laboratory which ensures customers of good quality results. It is basically an RD organisation. It has members from various countries around the world. Some of the companies associated with it are Chivas Brothers (France), Diageo (UK), Glenmorangie (France), Inverhouse (Thailand), Morrison Bowmore (Japan), Whyte Mackey (India), Bean Global (USA), Dranburie (Scotland), Ian Macleod (Scotland), North British Distillers (Scotland), John Dewar sons (Bermuda), Edrington (Scotland), WM Grant Sons (Scotland), etc. It also got knowledge transfer partnerships with universities like Heriot-Watt University, University of Birmingham, University of Nottingham, University of Abertay Dundee and Institutes like The Scotch Whisky Association, Scottish Crop Research Institute (SCRI), Brewing Research International (BRI), The Gin and Vodka Association (GVA), Institute of Brewing and Distilling (IBD), John Innes Centre, Food Standards Agency (FSA) etc. At present it has got around 24 full time employees. They work under four different groups, namely Executive Board, Main board, Research Management Committee and Technical Liasion Group. These divisions in turn accounts for the systematic and organised work in the research institute. SWRI addresses longer term technical issues to ensure distilling sustainability. It has a thoroughly trained sensory panel of 19 members, who are experienced in a range of spirit products. These sensory panel members carry out the sensory analysis of various whisky products. Is has UKAS (ISO-17025) accreditation for key methods used in the analysis and research process. Its research work is carried out in areas like Authenticity analysis, Flavour understanding, Linking Chemical Sensory profiles etc. It concentrates on the quality of the Scotch whisky and tries to make the production process much easier and economical to the manufacturers. Scotch whisky is the largest category of whisky sold in the world. It is sold in over 200 countries worldwide. The top ten countries which exported Scotch whisky from Scotland in 2008 were USA, France, Spain, Singapore, South Korea, Greece, Germany, South Africa, Taiwan, and Venezuela respectively. Also there is great demand for Scotch whisky in countries like India, China various gulf countries. In 2008, 300,475,617 litres of Scotch whisky has been exported. This equates to  £ 3,027,303,874 in value of business. It means that approximately 25% of UK food drink exports is only through scotch whisky. This tells us the demand of the product in the world market. Hence SWRI tries to monitor and save the whole whisky market of Scotland and world too. SCIENTIFIC RESEARCH ACTIVITIES The research activities carried out by SWRI can be grouped under following categories: RAW MATERIALS Various research activities are carried out on the raw materials used in the whisky making like Barley, Wheat, Cereals, Starch, and Yeast etc. Genetics of all these raw materials are studied and also there is research work going on the action of Endogenous enzymes produced from raw materials during processing. PROCESSING The process of fermentation and distillation are studied in depth at SWRI and the whole whisky making process is made easier by implementing best methods and materials in the process. There is also very much interest about the flavour/Sensory aspects of the whisky and hence regularly the sensory characteristics of different whiskies are studied in detail at SWRI and work is going on to obtain best flavour for whisky. Apart from the above research, various areas like Maturation, Product Protection, Technical Support, Sustainability etc are also studied a lot at SWRI and appropriate research is carried out to protect the originality of Scotch whisky and to improve the whole whisky making process. ANALYTICAL EXPERTISE A range of analytical techniques specific methods are developed for whisky other spirits. Its research work include Authentic analysis Flavour understanding Linking chemical and sensory profiles Research is carried out on the Maturation Warehousing process as well so as to decrease the amount of alcohol loss during maturation in Oak casks. SWRI is also very keen in improving both the Malt and Grain whisky process on the whole by developing perfect methods and materials to get optimum results. Minimum alcoholic strength of the whisky must be 40% and has to be made from, processed and matured for at least 3 years in the Scotland in order to be called it as a Scotch whisky. The pot still design is very important in Grain Malt whisky process because it ultimately affects the final product by contributing to the flavour of the whisky. CONCLUSION Scotch whisky has a very good reputation worldwide for its taste and quality that it offers and hence there is a need to protect its brand image. There is also very much need for the Scotch whisky to sustain in a market where various duplicates to the Scotch whisky are constantly made. There is a need to identify the originality of Scotch whisky, thereby eliminating the duplicate ones. Also attention must be paid to increase the production level and to maintain a low product making selling cost in order to meet the ever growing demand to the Scotch whisky worldwide. Use of the genetically engineered strains of yeast for the fast and enhanced fermentation without altering the metabolic reactions must be considered in future for efficient whisky production. Amount of alcohol lost during maturation in casks must be eliminated by changing the cask design and environmental conditions at storage. Finally I think it is the duty of SWRI and Scottish government to protect the name and fame o f scotch whisky in the world market and also to improve the process technically and economically to sustain in the future global market in which scotch whisky has got some billions of pounds business to make. REFERENCES Scotch Whisky Research Institute [online]. Available from www.swri.co.uk [accessed 05 January 2010] Presentation by James Brosnan (research manager) at SWRI on 21 October 2009.

Capital Punishment: The Best Solution Essay -- Death Penalty

Capital Punishment is defined as the legal infliction of the death penalty. The death penalty is corporal punishment in its most severe form and is used instead of life long imprisonment. Putting people to death that have committed extremely terrible crimes is an ancient practice, but it has become a very controversial issue in today's society. Capital punishment has been used for centuries, even the Bible contains over thirty stories or incidents about a person put to death for a crime they committed. Public executions stopped after 1936. The death penalty has been inflicted in many different ways. Today in the United States, there are five ways that the death penalty is performed. These criminals are put to death by a lethal injection, electrocution, lynching, a firing squad, or the gas chamber. These punishments are much less severe than the forms of execution in the past. In the past, people were executed by crucifixion, boiling in oil, drawing and quartering, impalement, beheadi ng, burning alive, crushing, tearing, stoning, and even drowning. The methods used today compared to those of history are not meant for torture but instead for punishment for heinous crimes and to rid the earth of these dangerous people. The majority of America supports the death penalty. There are many reasons why capital punishment is a good thing, and should be enforced and used more. First off, capital punishment is a good thing because it deters crime. For example, in the 1960s while the number of executions was decreasing, the homicide rate was increasing. As execution started to increase, statistics show that the homicide rate slowly decreased or stayed the same, but it did not increase. Fear of death deters people from committing crime. The... ...ling do not deserve to live in our society. The death penalty is a sever penalty for severe crimes. Capital punishment is essential for a stable and safe society. No executed murderer has ever killed again. No one can say that about the criminals sentenced for time in prison. Work Cited Good News Bible: Todays English Version.. American Bible Society. New York. 1996. Web. 26 May 2015. https://www.biblegateway.com/versions/Good-News-Translation-GNT-Bible/ Works Consulted Death Penalty Focus (2015). Facts. Web. 8 June 2015. http://www.deathpenalty.org/index.php?pid=facts Eddlem, T. R. (2004). Ten Anti-Death Penalty Fallacies.The New American. 2002. Web. 10 June 2015. http://www.thenewamerican.com/tna/2002/06-03-2002/vo18no11_fallacies.htm Pro-Death Penalty (2014). Death Penalty Paper. Web. 8 June 2015. http://www.prodeathpenalty.com/DP.html

Street Dreams and Hip Hop Barber Shops Critique

Brad Weiss’s ethnographic research on popular culture, hanging out in barbershops and bus stands, seamstress tables and video halls, was carried out in the northern Tanzanian city of Arusha. In â€Å"Street Dreams and Hip Hop Barber Shops† Weiss does a great job observing the everyday life of the people in Arusha. He explores how globalization and neoliberalism affect the mindset of a community and shows the reader how gender role, media, and self-fashioning can play a big role in a person life. Weiss’s fieldwork and observation is very accurate and informative for the most part but looses the reader in some of the topics that he presents. Brad Weiss does a great job in his chapter on gender and the role that it plays in the community of Arusha. Much of the book has been focused on the expressions of masculinity and the understandings of men that are concerned with gendered personhood, many young men in Arusha comprehend themselves and their relationships with one another in terms of what they imagine women and femininity to be like. But Weiss takes a chapter to turn to women’s practices to show how the cultural process of perception and embodiment allude to the iconography of western culture. Weiss revealed to the reader that women like to keep up with the times in Arusha just like men and they are very conscious about their look and the way they present themselves. Men use magazines and catalogues to keep up with the latest trends but women are one step ahead and use commercials and movies to stay updated. Weiss’s observation was very informative and accurate. This observation proves that globalization can influence people all around the world and have a big effect on a society. Weiss regularly shows the importance of globalization in his writing. His observation on the youth of Arusha was very precise and shows the reader how globalization and neoliberalism can shape a persons life immensely. Weiss tells the reader that through hip hop posters and magazines the younger generation of Arusha use it as a guide for fashion, music and lifestyle. This illustrates how the themes of inclusion and exclusion that shape popular practice-from the assertive modes gendered performances at bus stands and hair salons, to the fashion sense of tailors and their clients, to the viewing preferences of video audiences-operate in Arusha. He explains to the reader that the young men and women of Arusha are social actors who try to find a niche and struggle to participate in a world that is significant for them. I strongly agree with Weiss’s point and believe that every young person in any society are social actors who try to fit in a world that they feel is right for them and use popular culture and globalization as a tool to get there. Brad Weiss does a great job showing the reader that barbershops around Tanzania are more than just a place for getting a haircut. He explains to the reader in great detail that the people of Tanzania see barbershops as a place for obtaining news, catching up on the latest trends, gossip, discovering new music, or just simply hanging out. Barbershops provide men with a â€Å"chance†, an â€Å"opportunity† or a â€Å"place† during times of uncertainty. Weiss spends most of his time at barbershops because it is a great place for studying popular culture and allows him to see what the clients at these barber shops find interesting. There were some things that I found problematic in Weiss’s writing that can turn off some readers. Some parts of the book he tends to over analyze and bore the reader with useless facts. I found myself being turned off during some parts of the book where he begins to ramble on and on. In the introduction chapter he doesn't do a good job of catching the readers attention and takes a long time to get to his point. His writing sometimes ends up being very difficult to read and enjoy at the same time and I found some chapters extremely tedious. Weiss’s writing style can be very uninteresting and dull in the beginning of the book but he later compensates by providing interesting topics and arguments. One thing I really like about Weiss’s writing is that he interacts with the people of Tanzania and takes time to show the reader their story and what they go through in his writing. In one chapter he tells the story of two barbers named Hussein and Ahmed who cut hair at the â€Å"Bad Boyz† barbershop. He provides an ethnographic backdrop to the kinds of activities that go on in the shops and streets. This helps the reader better understand the thought process of the people that Weiss comes across and what they go through on a daily basis. It also gives the reader a different perspective on the effects of neoliberalism and globalization through the eyes of the people in Tanzania. Throughout the book Brad Weiss provides the reader with good background information about the people he observes and tells the reader their story. I find it very useful that he takes time in his writing to make sure the reader understands exactly what is going on instead of just presenting his observations. I was very impressed by how accurate Brad Weiss’s observations were about barbershops and the people that go there in Tanzania. I believe in third world countries barbershops serve as a place for great social activity and exposure to the western culture, people rely on barbershops keep up with the times. When I visited Bangladesh couple summers ago I noticed that most people who go to barbershops go there to socialize and keep up with the latest trends that are coming from the west instead of actually getting a haircut. Just like in Weiss’s writing about the people in Tanzania, Bangladeshi barbershops also have cut posters from magazines decorated around the shop of musicians and athletes and share many of the same characteristics. Overall I found â€Å"Street Dreams and Hip Hop Barbershops† very informative. For the most part I enjoyed reading about the topics and arguments Brad Weiss presented in his work. He did a good job informing the readers about the norms of the Tanzanian society and had a lot of interesting observations. I believe in his writing he had more strengths than weaknesses. Even though some chapters were dull and hard to read Weiss provides interesting information to the reader make up for his flaws. I learned from this book that globalization can integrate societies from all around the world more easily than I previously thought. Exposure to things like food, music, movies and fashion can have a great effect on a group of people from country that doesn't have much culture. Globalization is like a ripple effect that can change the thought process and way of life of an individual and â€Å"Street Dream and Hip Hop Barbershops† did a good job showing that effect.

In this chapter the writer uses the setting of the chapter to explain the feeling of all the main characters Essay

In this chapter the writer uses the setting of the chapter to explain the feeling of all the main characters. When we first meet the family they are walking down a road which is all dirty and surrounded by dirt. The nature around them is dying out or rotting. This we can apply to both characters feeling; Micheal feels like his marriage spoiled or ruined his chance of a good life or any fortunes. Whereas Susan feels like she is dying or has died in Micheal’s heart since he is ready to sell her like he would’ve sold a horse in an auction. Hardy uses nature many times in this chapter. At one time when Micheal is auctioning Susan we are told that a sparrow flies in and everyone watches the sparrow till it disappears. This could in fact be showing us Susan’s position. Everyone watches her till she is able to go out of the tent with Newson the sailor. Hardy uses a lot of contrast to show the readers Micheal’s two sides, in this chapter. In the last chapter we saw Micheal in his drunken state which was his dark side. We saw his greed and bad temper. In chapter 2 though we see Micheal when he is sober and when he finds out what he has done. He shows determination in finding his wife and takes responsibility, however even in this chapter we see Micheals bad side when he blames Susan for being simple minded enough to think the auction was binding. Also we see his negative points when he is too proud of himself to tell people why he is searching for his wife. We straight away see that these two sides of Micheals will be a great factor in this book. In this chapter Hardy relives the walk to Weydon-Priors. Only this time the people walking are in a more loving situation. Also there are two women. The women obviously feel love for each other because they are holding each others hands. The fact that they are both wearing black gowns straight away gives us an idea of why these two women have come back this way. Also this is the first time we see Elizabeth- Jane in her grown up state and we see that she is brought up as a very nice girl. Although we see straight away that she is brought up in a rich lifestyle when she tells her mother that the infirmity tent â€Å"isn’t respectable†. At this point e see for the first time that Hardy adds suspence when he decides to bring Susan back to Micheal. The reader wonders why Susan is so determined to meet him. He main question is why ahs Susan never told Elizabeth when she is old enough to know. Casterbridge is described in great detail and because Hardy has a gift for description we can almost see the town come to life. We also find that the town is eager to spread gossip when two women willingly tell Susan about the gossip of the bread and the town. We can see from detailed point that the public will be a very important point in the book. Micheal also reveals his caring point when he tells the towns people that the wheat is not really safe to eat. We also se that Micheal is true to his oath not to drink, when in his meeting he only drinks water. Near the end of the meeting we see the Angry Micheal side when he makes a sharp retort. We see a description of Farfrae and immediately we can tell that he is the total opposite of Henchard. Both in looks and we think in personality. Also through the names of the pubs and inns we can see that maybe Hardy is trying to make a point. When they go to the three mariners then Hardy could be trying to say that they are among the waves of chance. The fact that chance plays a big role in this novel and especially in this chapter. It’s by chance that Farfrae hears about the corn and has the solution or that Elizabeth-Jane notices him and that they all stay at the three mariners. Also the way Michael misses his family by a few minutes on his way to see the man. We can assume that Hardy is proving the powers working against mankind in this chapter. In this chapter we see little irony when Elizabeth-Jane says that they must stay at the fancy inn yet then gets a job as a serving maid which is not too respectable it self. While we can say that Elizabeth-Jane is making sacrifices for her mother, we can still remember that the town’s people have seen Elizabeth serving them and they will remember her face later on. Also in this chapter we pity Michael when we learn that he is lonely and we guess that what he wants is a business partner or a friend. Farfrae is straight away the person that comes to mind. Though again we see a bit of fickleness in Michael’s attitude when he cannot even remember the old mangers name. Farfrae then decides to sing fro the towns people and its by chance that the people are in the mood for his sad songs and Elizabeth-Jane who has been eyeing him, has her heart set on him. When the townspeople talk to Farfrae we know straight away that he has the ability to charm people and when he sings he is charmed them further. We can assume that the reason that the townspeople like the sad songs is because they feel like the story of the song represents them in a way, with their lost ideals. We can even see a bit of this in Micheal himself. Also Elizabeth-Jane misinterprets the songs that Farfrae sings and when her mother says he Elizabeth assumes it’s about Farfrae. These misunderstandings prove to be a problem later on. In the next chapter wee that both Susan and Micheal have to turn towards the younger generation to save themselves. Susan saves her marriage by sending Elizabeth-Jane with the note to Micheal and Micheal saves his business by begging Farfrae to say on as manager. When Elizabeth-Jane takes the walk through the town it creates a time of suspense because it is stalling the meeting between Micheal and Susan and it cuts the conversation between Micheal and Farfrae. Mostly though it shows us just how much power Micheal ahs in his town socially and business wise. Again we see a contrast between Michael’s sides when at first he acts kindly towards Elizabeth-Jane, when he learns who she is. Also when he sends back Susan five guineas we feel that he is almost trying to buy her back since five guineas are how much was paid for her before. Yet we see his cold side again when he coldly turns down Joshua Jopp about his interview and he has created a new enemy at the same time. Later also Micheal explodes on Elizabeth-Jane and cannot even calm himself down. Also in this chapter we see a proud side of Michael when he asks to see Susan in a secret place and will not see her in public incase they might be seen and found out. Slowly we will see this part of his attitude be a big part of his downfall. In the next chapter when Micheal has asked to see Susan in the ring and we get the description of the place it automatically sets a place for something negative to take place. Almost a place where nothing positive can happen. Hardy backs this himself by saying,’ the boys cannot make this a good cricket field’. This ring is maybe meant to show Hardy’s life in a way that Hardy is known for his architecture and his liking to the Greek mythology in a way. The Roundness representing the coliseum and the positiveness being kept away by ghosts of the past like the killed gladiator or the woman who was strangled. This is like a metaphor in a way to their relationship. Micheal will fall in battle and his control is so tight on Susan it might almost be strangling her. The next chapter gives us an idea of our speculation is chapter 3 about another woman in Micheals life. We learn that this woman is infact living in Jersey. We already know that when a person is included in Hardy’s plots he is never easily forgotten so when we hear about this woman we straight away know she will affect the plot. Again this chapter reveals a lot when Micheal reveals to his ‘best friend’ that he is very lonely and would like a friend. We guess straight away that he ahs also made a mistake when he reveals his whole past to someone he has only known for a day. He tells Farfrae everything and doesn’t think of any consequences that could later occur. We see Farfrae first ability in this chapter after he handles his position very well with his new boss. Even though he has plans to eat alone he decides to dine with Micheal and when he is asked about help on how to handle his problem with the lady in Jersey he gives an answer that could start the first sign of discord between the two people. He tells Micheal that he should firstly tell Elizabeth-Jane the truth about her mother and father and he disagrees and gets rather angry. Yet he forgets that it was him who in the first place told him about all his past secrets. In this chapter we finally see Micheal openly court Susan and then propose to her. Even though this should be good new the whole chapter caries ill will which is mostly carried by the townspeople. We can maybe use the nature’s reaction to show out the feelings of Micheal and Susan. When the two enter the church to get married it is raining quite badly and it is very dark almost showing how the two really feel about each other. Hardy uses these nature effects to show the reader how the two feel about each either. By hiding the meaning of the nature effects it almost showing that the two have hidden their feelings about each other. The townspeople also add most of the uneasiness. They don’t actually know the secret about the wedding but they have an idea that something is not right. They immediately feel that Susan is not at the same class as Micheal which is ironic because Michael is the one with the worst background out of the two. In this chapter we know for sure that something about Elizabeth-Jane is being hidden because not only does Micheal keep going on about her hair colour but he starts asking her to change her second name. Also we find out that Micheal maybe getting rather annoyed with Farfrae when he gets angry at little things that Farfrae says. At one time he even dismisses Farfraes opinion by saying â€Å"don’t take too much thought about things.† Also since Elizabeth-Jane has started growing in her new place she starts to bloom a certain beauty. Yet she still remembers her old lifes

Are Marketers Responsible for the Use of Harmful Products in Society? Essay

Mattel Toys is currently in the process of withdrawing millions of toys released in the market following disclosures that the toys have substantially high elements of lead in their paint. Excess lead can be harmful if ingested by children and can cause mental retardation, a fact that senior managers at Mattel would have been well aware of. With the blame game on and Mattel managers assuming the role of well intentioned victims of callous suppliers, consumers can do little but wait for the next big scandal. The Mattel incident is just another sordid episode in the history of marketers being responsible for the use of harmful products in society. Whilst many people consider ethical marketing to be an oxymoron, there also exists a body of thinkers who feel that marketers contribute to social and economic development, are largely ethical and sell products that fulfil customer needs and are of use to society. The issue, while discussed at great length by business experts, social researchers and marketing academics remains topical and an issue that is far from resolution. The concept of corporate social responsibility (CSR) enjoins business firms to consider social and community interests by taking responsibility for the effect of their actions on customers, shareholders, the community, and the environment in all areas of work. This concept extends beyond the scope of existing legislation and encompasses voluntary actions to ensure well being and improvement of quality of life of all stakeholders and the community at large.   Milton Friedman, as is well known, had something very different to say. In his words, â€Å"In a free economy, there is one and only one social responsibility of business †¦ to use its resources †¦ to increase its profits †¦ as long as it stays within the rules of the game†Ã¢â‚¬â„¢ (Lantos, 2001, p 603) Friedman goes on to emphasise â€Å"few trends could so thoroughly undermine the very foundation of our free society as the acceptance by corporate officials of a social responsibility other than to make as much money for their stockholders as possible. This is a fundamentally subversive doctrine† (Anderson, 1989, p. 3) Friedman is not alone in such thoughts and there appear to be a number of experts who share such views. Donaldson, for example states that corporate executives who do not seek profits above all else are irresponsible in performing their functions. (Mascarenhas, 1995, p 46)Even while CSR is becoming a common enough flourish on corporate websites, many corporations, as is evidenced by the Mattel case still firmly believe in Friedman’s wisdom..   Whilst the protection and furtherance of customer interest is obviously among the foremost objectives of the CSR strategy of business corporations, corporate history is studded with scandals involving company wrongdoing in areas of marketing, finance, tax evasion, environmental degradation, and community activity. CSR tenets demand firms to sell products that are, in the first instance, safe and non injurious to consumers, the immediate community, the society at large and the environment, regardless of profitability considerations or perceived customer value. Notwithstanding the current obsession with CSR (evidenced among other things by the growing Fair Trade movement), history makes a strong case for its consistent and widespread denial by marketers and is replete with instances of companies not only introducing harmful goods in the market but also making strenuous efforts to ensure its widespread use and proliferation. Marketing has, during the past few decades become the most critical function of the modern day corporation. Even as the constant practice of marketing strategy has led to the enormous expansion of businesses, a number of ethical issues have manifested themselves in western nations, first as general concerns, and later as clear enunciations by various experts. Most of these issues relate to the introduction and propagation of products that harm and disempower consumers and communities.   Marketing activity, according to these experts, can be damaging to the personal choice and autonomy of the buyer, manipulative of social values, and deceptive in its message. In an article on â€Å"Is there more to Ethical Marketing than Marketing Ethics† Michel Brennan (1991, p 10) argues that the ultimate goal in a commercial venture is some sort of profit achievement. The needs and wants of consumers as well as the wider concerns for their impact on society become relevant only to the extent of their effect on the profitability of the organisation. With marketers following this approach many inequities have crept into the practice of marketing. It is particularly seen to be biased against minorities like gays and ethnic groups, guilty of unethical practices against the elderly, who are targeted with products related to time shares, and living trusts, exploitative of children, who are influenced at impressionable stages to consume unhealthy food and drinks, and buy undesirable fashion ware, derogatory towards women, who are used to elicit judgements on sexuality rather than product attributes, and cynically manipulative of the developing world, which is made the dumping ground for unnecessary, and often harmful, goods. George Ritzer, in his celebrated book â€Å"The McDonaldization of Society†, (1993, p 37) illustrates in graphic detail the all pervasive and malevolent impact that mass marketing can have on humankind. Ritzer argues that McDonaldization refers to a process wherein the principles of the fast-food industry, namely efficiency, predictability, calculability, and control through technology are applied to numerous sectors of society on a global basis. This process, while being immensely profitable to businesses, has the potential to cause great harm to society. In McDonald’s, customers entering fast food outlets are manipulated to pay for their food items before tasting them, collect their orders from common distribution points, choose from a restricted and unimaginative range of unhealthy and high calorie foods, sit on uncomfortable chairs, (thus being urged to gobble their food and vacate their places fast enough), and put their trays into the garbage on their way out. Similar practices, with the help of mass advertising and focussed promotions, have enveloped and controlled society in numerous ways. A recent study on confectionery retailing and merchandising by revealed that merchandising decisions were driven more by issues like space maximisation, profitability and customer pressure rather than by social responsibility. (Piacentinin, MacFadyen and Eadie 2000, p 463) The role of advertising in marketing has also come under severe attack by critics who feel that several harmful values like conspicuous consumption, greed, envy, emulation   and self-centredness, to name a few, get reinforced by advertising. Whilst reactions like these do carry elements of self righteous extremism, the argument that advertising can be more restrained and less blatantly aggressive in promoting consumption, particularly for products that appear to be harmful to vulnerable segments of society, is also valid. Developments in technology, consumer response and behaviour, and marketing thought have led to the introduction of a number of variables that have altered both the practice of marketing and its perception in the eyes of practitioners, theoreticians and students. Progress in communication and internet technology has created a proliferation of information and provided consumers with an array of choices. Not all of these developments have been positive. Computer and electronic communication technology have made it possible for large organisations to capture and store personal and some times very private data, on huge scales, thus leading to intrusions into the personal space and security of individuals. Recent trends in the west have reflected the emergence of a different line of thinking, namely postmodernism, in most areas of human thought and endeavour. Whilst modern marketing thought, exemplified by the McDonaldized society, follows extols the superiority of mechanised working, as well as extreme standardisation, and works on the achievement of progressive debasement of humans post modernism bewilders with its plurality of currents and styles, characterised by the juxtaposition of opposing thoughts. In marketing situations, the emergence of post modernism is reflected by the fragmentation of society, the rise of individuals, greater awareness in marketers of their ethical responsibilities and the development of movements like that of Fair Trade.   The concept of QOL (Quality of Life) marketing is also rapidly gaining ground. QOL concepts broadly require marketers to enhance customer well being and satisfaction without harming either the community or the various stakeholders. (Sirgy, and Dong-Jin, 1996, p22) QOL, by its very scope, is applicable to many marketing decisions and especially to the selling of harmful products. While post modernist thinkers like Stephen Brown have been vehement in their criticism of modern marketing thought, especially on the irrelevance of mass marketing in an increasingly fragmented and more informed society, the larger corporate response favours staying with accepted marketing dictum and, of late, tweaking the marketing mix to include ethical concerns. Thus whilst there is an appreciation of the changed environment, its demands are yet to be addressed sufficiently in the absence of concretised strategies that can be applied to maintain and wrest competitive advantage. Intensive research will no doubt provide strategies that can cope with the changed realities in the marketplace and enable marketing to work towards social good. In summation it would appear that while the movement to bring in ethics into the marketing of products is gaining headway much work still needs to be done and marketers need to internalise the tenets of corporate social responsibility in their working attitudes. CSR objectives would be very well served if marketers, even as they strive for competitive advantage and business profits also take care to observe time held values like honesty and exactitude, gratitude, justice, and protection of the health and safety of others. References Brennan, M, 1991, Is there more to ethical marketing than marketing ethics, Marketing Bulletin, Vol. 2, Pgs 8 to 17 Mascarenhas, OAJ. 1995, ‘Exonerating unethical marketing executive behaviours: A diagnostic framework’, Journal of Marketing, Vol.59, No.2, 43-57. Lantos, GP. 2001, ‘The boundaries of strategic corporate responsibility’, Journal of Consumer Marketing, Vol.18, No.7, 595-630 Nantel, J, 1996, Marketing ethics, Is there more to it than the utilitarian approach?, European Journal of Marketing, Vol.30, No. 5, Pgs 9 to 19 Piacentinin, M, MacFadyen, L., & Eadie, D. 2000, ‘Corporate social responsibility in food retailing’, International Journal of Retail & Distribution Management, Vol. 28, No.11, 459-469. Ritzer, G, 1993, The McDonaldization of Society, Pine Forge Press; Revised edition (September 1995) Sirgy, MJ. & Dong-Jin, L. 1996, ‘Setting socially responsible marketing objectives: A quality-of-life approach’, European Journal of Marketing, Vol. 30, No. 5, 20-34.